Today is the first day of the brand story series. It was such an honor
to meet and chat with the interviewees. I had the pleasure of interviewing Dr. Robert Garcia of Blue Dragon Enterprises. He’s such a nice guy and his love for what he does shines through in his interview. But don’t take my word for it! Read it for yourself below.
In five words, describe your brand story.
Blue Dragon started because I wanted to create a skateboard/youth lifestyle brand to help low-income kids. I grew up in a very rough childhood environment and taught in a low-income, minority attended school for five years. The company evolved into a life transformation site where I focus on helping people get better at the big 5: relationships, finance, education, career, and fitness.
Walk me through the step-by-step process that you went through to get to where you are today in your business or career. What was the first thing you did? Next?
I started the website, self-published my first book, started my blog, the Blue Dragon Enterprises Blog, and then created a clothing line. Once this was done, I kept adding revenue generating products like life coaching packages, selling neutropics, and new clothing items. I ended up writing 7 books.
How long were you running your business or on your career path before you started seeing favorable results (e.g. profits, speaking engagements, notoriety, etc.)?
Honestly, it took years. I am still pulling in revenue in small, infrequent amounts but consider this: I have been on TV, four radio appearances, 7 books written, and have interviewed 8 high name celebrities for my next book. At this point in the game, I am more effective, better at life coaching, and am thinking like a more mature businessperson. It’s not about money right now, it’s about being the best damn life coach in America.
How did you live through those not so favorable times in the first few months/years?
I had a 9 to 5 and served in the reserves. I took the “long game” to run my business. It’s worth it, though. My online library of digital products has the theoretical potential to create money for me 24/7 and is completely automated. I don’t do a thing. Right now, I am building my professional image and courting media. Lots of volunteer/mentoring as well.
Explain a life altering situation that nearly stopped you from starting your business or following you career path. How did you get back on track?
You’re never going to believe this, but I was pursuing a Doctorate as well during this journey. The last two years nearly made me give up the Blue Dragon Empire. It was just too much work for no pay. I managed to refocus, do some volunteer work to center my brain and then jumped back in. My best advice to people would be to take some time off completely to avoid burnout.
Among well-known brands, there’s one defining distinction that separate IT from the rest. For example, Coca-Cola is known for their distinctive taste. Although many try to emulate it, it can’t be duplicated. What makes your brand unique? What separate you from others in your business or field?
No one does customization like Blue Dragon. Every customer gets a personalized analysis at the Ph.D. level so that the life path is unique, effective, and best of all, POWERFUL. I live what I preach. There are many life coaches out there to choose from, but very few are doing 8-mile beach runs at 4:30 in the morning. I challenge anyone’s life coach to meet me at Mission Beach at that time and see if they can keep up. If they cannot, they don’t deserve your business.
Behind every success, there’s an even greater success. Who is and was your biggest cheerleader?
I have some amazing supporters but honestly, the most powerful force in my life right now is Josh and Jill Stanton and their Screw the 9 to 5 Facebook group. My growth has expanded 4x because of their guidance.
This is the last question so make it good. If a kid walked up to you asking for your advice and you only had a few minutes to give them your best tip, what would it be?
Find what you are good at and create a product that reflects that. Weaknesses should be outsourced, math classes are NEVER a bad idea to get a higher paying job, just find a fun way to learn it, like robotics. Find a great group, a great mentor, and GIVE three times what you ever ask for from anyone.
Did I not tell you this guy is awesome? Like really, does your life coach run 20+ miles a week!!! Now that you’ve read Dr. Garcia’s brand story, what take away did you get? Did you have a revelation in your own brand? I would love to hear. Let’s start a conversation. Post in the comments your brand story. I would love to hear about it. Also, please be sure to visit Blue Dragon Enterprises at www.bluedragonent.com. They have some awesome things going on over there.